Bloom is the brand we created for our internal creative studio at ANZx. As our team grew, we realized the need to establish ourselves as a studio. After some brainstorming, we landed on the name Bloom, which felt just right.

I took the lead on developing the branding and proposed a studio title animation, initially planned as a teaser video for our website. The animation was simple but impactful, each shot revealed a fragment of our logo, building up to a full reveal at the end.

The Bloom studio title project became a fun side project, giving us a chance to flex our creative muscles and experiment between work. It perfectly captured the playful and innovative spirit of our growing studio.